Sr. Product Marketing Manager

Company: DocuSign, Inc.
Location: San Francisco
Posted on: November 14, 2024

Job Description:

Company OverviewDocusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). What you'll doAs Senior Product Marketing Manager - eSignature Self-Serve, you will be responsible for helping drive the adoption, cross-sell, and upsell in our eSignature line of products. You'll work cross-functionally with Product, Demand Generation, Digital Customer Success and Sales teams to drive segmentation, map the customer journey, optimize the full-funnel experience, and accelerate growth on our digital channels.This position is an individual contributor role reporting to the Director of Product Marketing - eSignature.Responsibility

• Partner with Digital Marketing, Digital Customer Success, Sales and Product Management to create compelling campaigns that drive acquisition, adoption, and upsell opportunities through owned and paid channels, including in-product communication
• Uncover customer insights to improve the customer journey, drive better experiences, and account growth, then refine and optimize messaging based on these insights
• Partner with the Product, Digital Experience and Pricing teams to shape how the in-product narrative evolves and scales to attract, engage and retain the different segments across our eSignature product line
• Build a community of customer evangelists by driving a consistent narrative, in partnership with Customer Success Job DesignationHybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law. What you bringBasic
  • Experience with product-led growth strategies
  • 8+ years of product marketing experience in the B2B SaaS space
  • Experience using data for customer insights and recommendationsPreferred
    • Strong analytical and problem-solving skills
    • Excellent verbal and written communication skills
    • Proven track record of working with multiple cross-functional teams
    • Proven ability to understand and simplify complex, technical topics for non-technical audiences
    • MBA from credible school
    • Self-starter who can accomplish projects with minimal need for supervision
    • Highly collaborative, hardworking, open, proactive, and results-driven Wage TransparencyPay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.Based on applicable legislation, the below details pay ranges in the following locations:California: $134,900.00 - $216,975.00 base salaryIllinois and Colorado: $129,000.00 - $182,250.00 base salaryWashington and New York (including NYC metro area): $129,000.00 - $190,550.00 base salaryWashington DC: $134,900.00 - $190,550.00 base salaryThis role is also eligible for bonus, equity and .Global benefits provide options for the following:
      • Paid Time Off: earned time off, as well as paid company holidays based on region
      • Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
      • Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
      • Retirement Plans: select retirement and pension programs with potential for employer contributions
      • Learning and Development: options for coaching, online courses and education reimbursements
      • Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events Life at DocusignWorking hereDocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.AccommodationDocusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at .If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at for assistance. States Not Eligible for EmploymentThis position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming. Equal Opportunity EmployerIt's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category. #LI-Hybrid #LI-KB5
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