Copywriter, Brand and Creative, Google Cloud
Company: SupportFinity---
Location: San Francisco
Posted on: November 14, 2024
Job Description:
Copywriter, Brand and Creative, Google CloudNote: By applying to
this position you will have an opportunity to share your preferred
working location from the following: San Francisco, CA, USA; New
York, NY, USA; Sunnyvale, CA, USA.Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience working in a creative discipline (e.g.,
writing, advertising, branding).
- Experience creating platform-specific work on social media
platforms and sites.
- Experience as an advertising creative professional, in an
advertising agency.
- A portfolio of creative work.Preferred qualifications:
- Experience working on lifestyle or focused brands.
- Knowledge of how to write human, engaging, relatable copy for
large scale B2B tech brands.
- Track record of well-developed concepting and direct craft
execution through a composed portfolio.
- Ability to be comfortable with ambiguity while having a clear
point of view to articulate to peers, cross-functional
stakeholders, and executive leaders.
- Ability to learn about emerging technology.About The Job:Google
Cloud Brand and Creative is a team of creative thinkers and makers.
We create work for Google Cloud's flagship brands, Google Cloud and
Google Workspace, through branded programs, advertising campaigns,
social content, events, activations, and experiences. We focus on a
business and developer audience but strive to connect with this
audience on a human level, bringing delight and creativity to what
can otherwise be a dry marketing space. By embracing user insights
and thinking, you will contribute to the voice and narrative that
will define the future of Google Cloud's flagship brands.In this
role, you will guide, craft and maintain our voice and tone. Your
work will help connect to and communicate with users through
storytelling, compelling marketing communications, and digital and
physical brand experiences. You will create a range of deliverables
(e.g., advertising headlines, social content, creative concepts,
video scripts, content copy). You will also contribute to brand
guidelines to inform marketers in the creation work that is on
brand and follows our voice and tone principles. You will
collaborate with a diverse set of specialists from brand
strategists, product marketing managers, experience designers,
content strategists, analysts, and engineers to inform and bring
the writing to life.Google Cloud accelerates every organization's
ability to digitally transform its business and industry. We
deliver enterprise-grade solutions that leverage Google's
cutting-edge technology, and tools that help developers build more
sustainably. Customers in more than 200 countries and territories
turn to Google Cloud as their trusted partner to enable growth and
solve their most critical business problems.Responsibilities:
- Bring creative thinking and copywriting to the full cycle of
brand experience projects, from concept to delivery, across
touchpoints from campaigns, to social media, to web, to
events.
- Write headlines, concise well-structured body copy with equal
comfort in long and short form copywriting that embraces the
intersection where technology meets humanity.
- Be an ambassador of brand personality and represent Google
Cloud, showing influencing and collaboration skills across the
organization within marketing materials.
- Demonstrate empathy and creative flexibility to adapt to the
regional cultural differences of a global audience and partner with
the regional teams.
- Embrace technology like Artificial Intelligence (AI) in
creative storytelling and processes.Google is proud to be an equal
opportunity workplace and is an affirmative action employer. We are
committed to equal employment opportunity regardless of race,
color, ancestry, religion, sex, national origin, sexual
orientation, age, citizenship, marital status, disability, gender
identity or Veteran status. We also consider qualified applicants
regardless of criminal histories, consistent with legal
requirements.
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Keywords: SupportFinity---, Novato , Copywriter, Brand and Creative, Google Cloud, Advertising , San Francisco, California
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