Performance Marketing Lead

Company: Tbwa Chiat/Day Inc
Location: San Francisco
Posted on: October 20, 2024

Job Description:

We're on a mission to make it possible for every person, team, and company to be able to tailor their software to solve any problem and take on any challenge. Computers may be our most powerful tools, but most of us can't build or modify the software we use on them every day. At Notion, we want to change this with focus, design, and craft.We've been working on this together since 2016, and have customers like Pixar, Mitsubishi, Figma, Plaid, Match Group, and thousands more on this journey with us. Today, we're growing fast and excited for new teammates to join us who are the best at what they do. We're passionate about building a company as diverse and creative as the millions of people Notion reaches worldwide.Notion is an in person company, and currently requires its employees to come to the office for two Anchor Days (Mondays & Thursdays) and requests that employees spend the majority of their week in the office (including a third day).About The Role:Notion is seeking a Performance Marketing Lead to build and own our portfolio of performance marketing channels globally. This role encompasses Paid Marketing, Affiliate Marketing, and Attribution/Measurement strategy. This is an exciting opportunity to shape the future of performance marketing at Notion and drive significant growth. Performance marketing is in its infancy at Notion, and this role will be building the program from a small/scrappy base into a top driver of Notion's new user growth and brand awareness.What You'll Achieve:

• Develop and execute a comprehensive performance marketing strategy across various channels, including Paid Marketing, Affiliate Marketing, and Attribution/Measurement.
• Build and optimize marketing campaigns to drive high-ROI new user acquisition, while achieving high reach and scaling internationally.
• Collaborate with internal and external creative teams to develop compelling and effective marketing creatives that resonate with our target audience.
• Leverage UGC from influencers and content creators to scale creative volume efficiently.
• Analyze and report on the effectiveness of marketing campaigns, using modern measurement frameworks. Work closely with Data Science & Strategic Finance to assess ROI of marketing spend and allocate budgets.
• Manage budgets and allocate resources efficiently to maximize ROI.
• Stay up-to-date with industry trends and best practices to ensure Notion remains at the forefront of performance marketing.Skills You'll Need to Bring:
  • 8+ years of experience in performance marketing, with a focus on marketing to SMBs at scale.
  • Proven track record of developing and executing successful performance marketing strategies in high-growth companies.
  • Experience with localization of campaigns and creatives globally.
  • Multi-channel management experience (e.g. Meta, LinkedIn, Google, Affiliates) via a team, with recent direct channel ownership experience.
  • Strong analytical skills and the ability to use data to drive decision-making and optimize campaign performance.
  • Excellent communication skills, with the ability to present complex information in a clear and concise manner.Nice to haves
    • Technical background with data querying and visualization experience eg SQL, Amplitude, Hex
    • Experience managing a global affiliate program and/or developing channel partnerships
    • Full-funnel ownership (awareness -> retention) of SMB audiences in a prior roleWe hire talented and passionate people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers. If you're excited about a role but your past experience doesn't align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you're a builder at heart, share our company values, and enthusiastic about making software toolmaking ubiquitous, we want to hear from you.Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role's scope and complexity, and the candidate's experience and expertise, and may vary from the range provided below. 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Keywords: Tbwa Chiat/Day Inc, Novato , Performance Marketing Lead, Accounting, Auditing , San Francisco, California